ORI 3.0 - Great opportunities for retailers to direct customers to their business. g-Xperts offers solutions!

ORI 3.0 - Great opportunities for retailers to direct customers to their business. g-Xperts offers solutions!

Vienna, May 27, 2020. This year and for the first time, g-Xperts participated in the trade association benchmark "Omnichannel Readiness Index 2020" (ORI) and provided a detailed analysis. In the third edition of the ORI, 45 retailers from different industries were compared in order to see how well their sales channels (both online & offline) are interlinked. The g-Xperts team examined their performance and used potential on Google Maps and Google Search for local findability and found a huge gap between customer demand and the current reality. The findings show that despite these features being a great tool which would guide customers to their branches, retailers leave many of the free features and the accompanying opportunities unutilised.

The trade association presented the omnichannel standard for the third time in a row in cooperation with Google, the market research institute MindTake, and this year for the first time with the participation of g-Xperts. The result of the ORI: The trend of connecting the two channels - online and offline - in a single purchase process continues unabated. The online store should increasingly serve as a digital representation of the familiar branch.

Further Information from the trade association can be found here: www.handelsverband.at/ori